車銀優演繹Chaumet Liens緣繫 • 一生系列2023年宣傳企劃 /CHAUMET UNVEILS LIENS 2023 CAMPAIGN STARRING CHA EUN-WOO
Chaumet 為配合標誌性設計Liens緣繫 • 一生系列新作的推出，特別邀來韓國知名男團 ASTRO 成員、演員兼品牌摯友車銀優演繹最新宣傳企劃，透過自由自在、情感、人與人之間的連繫、真誠，以至生活中的每個重要時刻，彰顯品牌的精神。
在 Chaumet Liens緣繫 • 一生系列宣傳短片中，車銀優佩戴著Liens系列珠寶在天台上自由自在地迎風起舞，彷彿與作品親密連繫著。他的一舉一動牽動著觀眾的情感，帶領他們進入甜蜜的回憶中。
在宣傳企劃中，車銀優與模特兒均選擇以叠戴方式來配襯 Liens Évidence、Jeux de Liens 和 Jeux de Liens Harmony 系列，突出個性。鑲嵌了青金石的Jeux de Liens Harmony吊墜不禁令人想起品牌的標誌性藍色；而全新的 Jeux de Liens Harmony 黃金吊墜如旭日般光芒四射，高雅而迷人；而 Jeux de Liens 白金吊墜則鑲嵌了方形切割藍寶石，以愉悅的方式重新演繹代表連繫的「X」圖案。
車銀優對於是次合作表示：「作為 Chaumet 的品牌摯友，我很高興能有幸演繹全新 Liens緣繫 • 一生系列宣傳企劃。對我來說，這是一個充滿情感的系列，它代表著人與人之間的連繫，儘管線條簡約，但卻擁有強大的力量、希望和承諾。它蘊含多重意義和功能，就像我一樣，既是一位歌手，同時也是演員。」
CHAUMET UNVEILS LIENS 2023 CAMPAIGN
STARRING CHA EUN-WOO
Chaumet launches the new Liens 2023 collection with a campaign featuring friend of the brand, Cha Eun-woo, South Korean singer, actor, and member of boy group ASTRO. The campaign highlights the true spirit of the storied Maison through the expression of freedom, emotion, connection, and authenticity in every key moment in life.
The freedom to move and express emotions freely is captured by Cha Eun-woo as he danced on the rooftop, reveled in the breeze, and traversed intimate connections in the Chaumet Liens 2023 campaign video, these authentic moving emotions were arrested in Cha Eun-woo’s moves and candid expressions as he brought the audience along with him to their Sweet Escape.
In the campaign video and stills, Cha was seen wearing the timeless and universal, Liens Évidence pendants, in both white and rose gold forming a symbol of sincerity of a relationship, the evidence of two fates united. In other visuals, his hand was adorned with a timeless, powerful, and graphic Liens Évidence ring in white gold set with a secret brilliant-cut diamond that is distinguished by a graphic design in which purity takes precedence, a Liens Évidence bracelet in white gold symbolising the transmission in strength of a relationship, and resting on his chest were the Jeux de Liens Harmony pendants in both rose gold and onyx with the circle as an expression of eternity.
To achieve a sense of personal identity and uniqueness, together with Cha, the campaign model wore layered pendants from the Liens Évidence, Jeux de Liens and Jeux de Liens Harmony collections close to her heart. The Jeux de Liens Harmony pendant set with lapis lazuli is reminiscent of the French jeweller house’s signature blue, along with the new Jeux de Liens Harmony pendant, the sunburst gold medallions represent a refined elegance, and the Jeux de Liens pendant in white gold set with square-cut sapphires revisiting the crossed link motif in a joyful way.
“As a friend of Chaumet, I’m grateful and honored to be part of the new Liens collection campaign. This is a collection that really speaks to me because of the strong thread that links, bonds and brings people together, and even though it may look delicate, it signifies strength, hope and promise. It has various meaning and purpose simultaneously, just like what I stand for as a singer and actor,” says Cha Eun-woo, South Korean singer, actor, and member of ASTRO.
@ChaumetOfficial #Chaumet #StoriesOfLiens #ChaEunwoo #車銀優
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