车银优演绎Chaumet Liens缘系 • 一生系列2023年宣传企划 /CHAUMET UNVEILS LIENS 2023 CAMPAIGN STARRING CHA EUN-WOO
Chaumet 为配合标志性设计Liens缘系 • 一生系列新作的推出，特别邀来韩国知名男团 ASTRO 成员、演员兼品牌挚友车银优演绎最新宣传企划，透过自由自在、情感、人与人之间的连系、真诚，以至生活中的每个重要时刻，彰显品牌的精神。
在 Chaumet Liens缘系 • 一生系列宣传短片中，车银优佩戴着Liens系列珠宝在天台上自由自在地迎风起舞，仿佛与作品亲密连系著。他的一举一动牵动着观众的情感，带领他们进入甜蜜的回忆中。
在宣传企划中，车银优与模特儿均选择以叠戴方式来配衬 Liens Évidence、Jeux de Liens 和 Jeux de Liens Harmony 系列，突出个性。镶嵌了青金石的Jeux de Liens Harmony吊坠不禁令人想起品牌的标志性蓝色；而全新的 Jeux de Liens Harmony 黄金吊坠如旭日般光芒四射，高雅而迷人；而 Jeux de Liens 白金吊坠则镶嵌了方形切割蓝宝石，以愉悦的方式重新演绎代表连系的「X」图案。
车银优对于是次合作表示：「作为 Chaumet 的品牌挚友，我很高兴能有幸演绎全新 Liens缘系 • 一生系列宣传企划。对我来说，这是一个充满情感的系列，它代表着人与人之间的连系，尽管线条简约，但却拥有强大的力量、希望和承诺。它蕴含多重意义和功能，就像我一样，既是一位歌手，同时也是演员。」
CHAUMET UNVEILS LIENS 2023 CAMPAIGN
STARRING CHA EUN-WOO
Chaumet launches the new Liens 2023 collection with a campaign featuring friend of the brand, Cha Eun-woo, South Korean singer, actor, and member of boy group ASTRO. The campaign highlights the true spirit of the storied Maison through the expression of freedom, emotion, connection, and authenticity in every key moment in life.
The freedom to move and express emotions freely is captured by Cha Eun-woo as he danced on the rooftop, reveled in the breeze, and traversed intimate connections in the Chaumet Liens 2023 campaign video, these authentic moving emotions were arrested in Cha Eun-woo’s moves and candid expressions as he brought the audience along with him to their Sweet Escape.
In the campaign video and stills, Cha was seen wearing the timeless and universal, Liens Évidence pendants, in both white and rose gold forming a symbol of sincerity of a relationship, the evidence of two fates united. In other visuals, his hand was adorned with a timeless, powerful, and graphic Liens Évidence ring in white gold set with a secret brilliant-cut diamond that is distinguished by a graphic design in which purity takes precedence, a Liens Évidence bracelet in white gold symbolising the transmission in strength of a relationship, and resting on his chest were the Jeux de Liens Harmony pendants in both rose gold and onyx with the circle as an expression of eternity.
To achieve a sense of personal identity and uniqueness, together with Cha, the campaign model wore layered pendants from the Liens Évidence, Jeux de Liens and Jeux de Liens Harmony collections close to her heart. The Jeux de Liens Harmony pendant set with lapis lazuli is reminiscent of the French jeweller house’s signature blue, along with the new Jeux de Liens Harmony pendant, the sunburst gold medallions represent a refined elegance, and the Jeux de Liens pendant in white gold set with square-cut sapphires revisiting the crossed link motif in a joyful way.
“As a friend of Chaumet, I’m grateful and honored to be part of the new Liens collection campaign. This is a collection that really speaks to me because of the strong thread that links, bonds and brings people together, and even though it may look delicate, it signifies strength, hope and promise. It has various meaning and purpose simultaneously, just like what I stand for as a singer and actor,” says Cha Eun-woo, South Korean singer, actor, and member of ASTRO.
@ChaumetOfficial #Chaumet #StoriesOfLiens #ChaEunwoo #车银优
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