Louis Vuitton x Yayoi Kusama
路易威登與草間彌生聯乘系列
《全新宣傳短片》
繼2012年後，LOUIS VUITTON與草間彌生於今年推出第二個聯乘系列。品牌特別邀來多位著名模特兒拍攝相關短片，包括BELLA HADID、GISELE BÜNDCHEN、孫菲菲、賀聰、戴文青木、ANOK YAI、KARLIE KLOSS、MALICK BODIAN、CHRISTY TURLINGTON、NATALIA VODIANOVA、PARKER VAN NOORD等。
《創意無邊：路易威登與草間彌生的世界》
日本藝術家草間彌生是享譽全球的前衛藝術家，以令人目眩、色彩繽紛的整體藝術作品見稱，她也是嬉皮士時代的代表人物。多年來，她也堅守一貫的風格，無限地重複經典題材，注滿整個空間。
路易威登於2012年首度見證草間彌生的藝術魔法。然而，這段關係從未終結，反而在10年後進一步演變和發展，讓雙方繼續進行更深入的對話。多年來，路易威登一直積極與不同藝術家合作，早於近一個世紀前，品牌創辦人的孫兒兼家族裡的美學家加斯頓‧威登已開始委託藝術家創作店舖櫥窗和為專門店創作藝術品。這份傳統經歷時間的洗禮後，在現代引起更大的共鳴。由1988年起，路易威登便邀請藝術和設計領域鼎鼎大名的人物合作，包括Sol LeWitt、Richard Prince、村上隆和Jeff Koons等。現在，草間彌生類似護身符的作品、創作題材和對無限的想像，紛紛進駐路易威登，並融入品牌的各類產品之中，包括袋款、男裝、女裝、太陽眼鏡、香水、鞋履，以至配飾。在此過程中，品牌的部份經典設計也展現全新變奏，同時體現設計本身和草間彌生的創意世界。
系列帶來琳琅滿目的精巧男女士時裝、袋款、鞋履、配飾、行李箱及香水，並分為兩個部分推出，各自配合獨特的主題方向，以呼應草間彌生的創作題材和動機。首批系列於2023年1月6日在香港推出，而第二批則由2023年3月31日起在路易威登專門店發售。
《Louis Vuitton x Yayoi Kusama unveil the new campaign video 》
https://youtube.com/shorts/5JNsrEF-8hM
2) Louis Vuitton x Yayoi Kusama (WOMEN)
https://youtube.com/shorts/sAE80ZJxCIo
3) Louis Vuitton x Yayoi Kusama (HERO)
https://youtube.com/shorts/l953ws3Bx6M
4) Louis Vuitton x Yayoi Kusama (CM2023)
https://youtu.be/LiBUKDLbPAg
《Creating infinity: the worlds of Louis Vuitton x Yayoi Kusama 》
Priestess of a total, hypnotic and colourful art, Japanese artist Yayoi Kusama is known throughout the world as an avant-garde artist. She is also one of the emblematic figures of the hippie years. True to her signature throughout the years, she applies her motifs ad infinitum, completely invading the space.
The last time that Louis Vuitton met the magic of Yayoi Kusama was in 2012. Yet this relationship never ended –ten years after, it evolved, and expanded with conversations continued and extended. Louis Vuitton has a long history of working with artists, which can be traced back to almost a century ago when the eponymous founder’s grandson and family aesthete, Gaston-Louis Vuitton, began commissioning artists to create store windows and works for the stores themselves. This impetus has travelled through time and has had even more resonance in the contemporary era; since 1988, the Maison has invited some of the biggest names in art and design to collaborate including, Sol LeWitt, Richard Prince, Takashi Murakami and Jeff Koons among others. Here, Kusama’s talismanic objects, motifs and imaginings of infinity take-over the Maison and all of its product categories: from bags to menswear; womenswear to sunglasses; fragrances to shoes and accessories. In turn, there is an evolution of some of Louis Vuitton’s own emblematic pieces, making them equally part of their own and Kusama’s transformative world.
Encompassing both the universes of women and men through ready-to-wear, bags, shoes, accessories, luggage and trunks and fragrances, these wide-ranging and intricate collections appear in two parts, with distinct thematic directions reflecting Yayoi Kusama’s motifs and motivations. Drop 1 is launched in Hong Kong on 6th of January. Drop 2 will be available in Louis Vuitton stores starting 31st March 2023.
#LVxYayoiKusama
#LouisVuitton #LV #路易威登 #草間彌生 #YayoiKusama #newcampaignvideo #孫菲菲 #賀聰 #戴文青木 #ANOKYAI #KARLIEKLOSS #MALICKBODIAN #CHRISTYTURLINGTON #NATALIAVODIANOVA #PARKERVANNOORD #創意無邊 #Art
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