受活力、無畏創新和樂觀主義的啟發，Marimekko 2023 年的年度主題為快樂未來主義（Joyful Futurism）。早春系列從Marimekko 印花檔案庫中精選了出典藏圖案，再結合充滿活力的春季色調、復古時尚細節和環保材質，打造出Retro Futurism（復古未來主義）早春系列。Marimekko 透過永恆而有意義的設計，繼續為人們的日常生活帶來美麗和快樂的理念。
緊扣Retro Futurism概念 活潑色彩躍現的春季
新一季著重運用單一色調與建築感廓型融合，以及正負空間對比，產生的迷人視覺效果。充滿復古未來感的剪裁、短版上衣、闊長褲以及skort元素都紛紛回歸，這些1960年代的 space-aged fashion 元素在全新面料與印花圖案的演繹下煥發出新時代的活力。從口袋、抽繩、拉鍊和磁吸扣等設計細節展現復古運動風和實用功能主義。版型上以A字形和直筒為主，均為60年代的標誌性時尚風格。
Marimekko 從印花檔案庫中精選了1960年代的經典設計。貫穿本季所有主打印花中的條紋圖案呈現著濃郁的運動氣息。傳統的條紋印花，例如由 Pentti Rinta 原創設計的Linja（線條），與更為現代至抽象的條紋，包括由Maija Isola原創設計的Albatrossi（信天翁）和 Meduusa（水母），以及由Annika Rimala 原創設計的Koukero（ 弧度）和Iso Laine（大波浪），互相和諧地平衡。
Marimekko 一直不斷探索更多全新的可持續環保元素，繼續走向環保時尚道路。Responsibly sourced wool是今季的焦點產品，所有羊毛均通過責任羊毛標準（Responsible Wool Standard）認證的羊毛紗線製成，確保羊毛來自符合人道並妥善照顧的羊隻。部分混紡毛衣更加入有機兼可完全生物降解的 EcoVero VISCOSE，受嚴格管控並獲得認證的木漿，可減少排出的溫室氣體及大大減低耗水量，質感較透氣和舒適柔滑，對皮膚更是零負擔。
此外，UNIKKO 絲質服裝亦運用可自然降解的全新綠色環保再生纖維 — 銅氨絲 （sustainable silky cupro），經純天然植物纖維中提煉，不污染環境，卻具有真絲面料的涼爽、透氣和飄逸感，還比真絲結實耐磨。
本季部分服裝亦選用具認可的100%有機棉製成，從種棉到成衣，全程無污染。Marimekko今季亦不斷探索與開拓全新天然染料，例如今季的一些米色服裝單品是從柳樹中提取的天然染料製成。全新推出的pillow bags，無論是主物料、襯裡或padding，皆採用了100% recycled polyester製造。
Marimekko Pre-Spring 2023 ready-to-wear collection
For the year 2023, Finnish design house Marimekko sets a completely new mood. The Pre-Spring 2023 collection draws inspiration from Retro Futurism. A carefully curated continuum of archival Marimekko prints is combined with invigorating, retrospective fashion cues, and more responsible material choices. The new season’s wardrobe plays with monochromatism, the mix of architectural and organic form, and the fascinating dialogue between positive and negative space.
This season’s 1960’s space-age fashion references are seen through retro-futuristic shapes, the mini length, extra-wide trouser styles, and the return of the skort. These nostalgic classics are tweaked for the modern age by the choice of material and print alike. Retro sport and utilitarian influences are communicated through the functional application of pockets, drawstrings, zippers, and metallic snap buttons. Aligning with the fashion language of the 60’s, silhouettes of the season are A-line and straight.
Seasonal colors & prints
For Pre-Spring 2023, seasonal colors offer a combination of energetic rosehip reds, buttery yellows, and spearmint pastels, perfectly balanced with the neutrals of the collection. As the season moves ahead, the reds grow in their vibrancy. This season’s colors are designed for monochromatic dressing and effortless combining of colors and prints. For this season, monochromatism also translates into mono-pattern dressing, where one pattern is seen across an entire outfit and can be easily worn with tone-to-tone solid pieces, thereby creating multiple styling options.
This season’s prints have been exclusively selected from Marimekko’s print archive, mainly from the 1960’s. The season’s sporty reference is evident in the multitude of stripes seen across majority of prints. The more traditional stripes, such as Linja (line) by Pentti Rinta and Maalis (march) by Maija Isola are balanced with more contemporary, even abstract stripes, including Albatrossi (albatross) and Meduusa (jelly fish) by Maija Isola and Koukero (curl) and Iso Laine (big wave) by Annika Rimala. Other hero prints for the season include lace-like Rentukka (kingcup) by Kaarina Kellomäki, Savanni (savanna) by Maija Isola.
Seasonal colors & prints
Marimekko continues to introduce more sustainable material alternatives each season. The responsibly sourced knitwear pieces take central role for this season’s sustainable products. All the wool used in the Pre-Spring 2023 collection is made of yarns, which are certified with RWS (Responsible Wool Standard). In addition, the collection introduces products that are made from more responsible materials, such as ECOVERO VISCOSE, which is made from viscose fibers derived from sustainable wood and pulp from certified and controlled sources. The manufacturing of ECOVERO branded viscose fibers generate up to 30 percent lower emissions and water impact compared to generic viscose.
For the first time, the UNIKKO (poppy) silk shirt staple is now made of more sustainable silky cupro. Cupro is a semi-synthetic plant-based bio-degradable fabric made from cotton linter and has the characteristics of silk fabric — cool, breathable, and it is durable, wear-resistant, and antistatic than silk.
The classic Marimekko jersey dresses are made of 100% certified organic cotton. Marimekko also continues to experiment with new natural dyes. For this season, the natural shade of willow provides a beautiful light shade of beige to the garments. The season’s bags and accessories also include more sustainable material choices. The newly launched pillow bags are now made from 100 percent recycled polyester – this includes the main material, lining, and padding.
In additional to the physical stores, the collection is also available at the NEW Marimekko Hong Kong online store: http://www.marimekko.hk
#MARIMEKKO #MarimekkoHongKong #MarimekkoSS2023 #MarimekkoHK #Fashion #Style #SS2023
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