Marimekko 早春系列演绎复古未来主义
大玩经典印花、活力时尚、崭新环保元素
受活力、无畏创新和乐观主义的启发,Marimekko 2023 年的年度主题为快乐未来主义(Joyful Futurism)。早春系列从Marimekko 印花档案库中精选了出典藏图案,再结合充满活力的春季色调、复古时尚细节和环保材质,打造出Retro Futurism(复古未来主义)早春系列。Marimekko 透过永恒而有意义的设计,继续为人们的日常生活带来美丽和快乐的理念。
紧扣Retro Futurism概念 活泼色彩跃现的春季
新一季着重运用单一色调与建筑感廓型融合,以及正负空间对比,产生的迷人视觉效果。充满复古未来感的剪裁、短版上衣、阔长裤以及skort元素都纷纷回归,这些1960年代的 space-aged fashion 元素在全新面料与印花图案的演绎下焕发出新时代的活力。从口袋、抽绳、拉链和磁吸扣等设计细节展现复古运动风和实用功能主义。版型上以A字形和直筒为主,均为60年代的标志性时尚风格。
玫瑰果红、奶油嫩黄及薄荷绿为今季主打的活泼的色彩,跟中性色调恰到好处地互相平衡。
翻玩传统与抽象印花
Marimekko 从印花档案库中精选了1960年代的经典设计。贯穿本季所有主打印花中的条纹图案呈现著浓郁的运动气息。传统的条纹印花,例如由 Pentti Rinta 原创设计的Linja(线条),与更为现代至抽象的条纹,包括由Maija Isola原创设计的Albatrossi(信天翁)和 Meduusa(水母),以及由Annika Rimala 原创设计的Koukero( 弧度)和Iso Laine(大波浪),互相和谐地平衡。
大量加入崭新可持续环保材质
Marimekko 一直不断探索更多全新的可持续环保元素,继续走向环保时尚道路。Responsibly sourced wool是今季的焦点产品,所有羊毛均通过责任羊毛标准(Responsible Wool Standard)认证的羊毛纱线制成,确保羊毛来自符合人道并妥善照顾的羊只。部分混纺毛衣更加入有机兼可完全生物降解的 EcoVero VISCOSE,受严格管控并获得认证的木浆,可减少排出的温室气体及大大减低耗水量,质感较透气和舒适柔滑,对皮肤更是零负担。
此外,UNIKKO 丝质服装亦运用可自然降解的全新绿色环保再生纤维 — 铜氨丝 (sustainable silky cupro),经纯天然植物纤维中提炼,不污染环境,却具有真丝面料的凉爽、透气和飘逸感,还比真丝结实耐磨。
本季部分服装亦选用具认可的100%有机棉制成,从种棉到成衣,全程无污染。Marimekko今季亦不断探索与开拓全新天然染料,例如今季的一些米色服装单品是从柳树中提取的天然染料制成。全新推出的pillow bags,无论是主物料、衬里或padding,皆采用了100% recycled polyester制造。
Marimekko Pre-Spring 2023 ready-to-wear collection
For the year 2023, Finnish design house Marimekko sets a completely new mood. The Pre-Spring 2023 collection draws inspiration from Retro Futurism. A carefully curated continuum of archival Marimekko prints is combined with invigorating, retrospective fashion cues, and more responsible material choices. The new season’s wardrobe plays with monochromatism, the mix of architectural and organic form, and the fascinating dialogue between positive and negative space.
This season’s 1960’s space-age fashion references are seen through retro-futuristic shapes, the mini length, extra-wide trouser styles, and the return of the skort. These nostalgic classics are tweaked for the modern age by the choice of material and print alike. Retro sport and utilitarian influences are communicated through the functional application of pockets, drawstrings, zippers, and metallic snap buttons. Aligning with the fashion language of the 60’s, silhouettes of the season are A-line and straight.
Seasonal colors & prints
For Pre-Spring 2023, seasonal colors offer a combination of energetic rosehip reds, buttery yellows, and spearmint pastels, perfectly balanced with the neutrals of the collection. As the season moves ahead, the reds grow in their vibrancy. This season’s colors are designed for monochromatic dressing and effortless combining of colors and prints. For this season, monochromatism also translates into mono-pattern dressing, where one pattern is seen across an entire outfit and can be easily worn with tone-to-tone solid pieces, thereby creating multiple styling options.
This season’s prints have been exclusively selected from Marimekko’s print archive, mainly from the 1960’s. The season’s sporty reference is evident in the multitude of stripes seen across majority of prints. The more traditional stripes, such as Linja (line) by Pentti Rinta and Maalis (march) by Maija Isola are balanced with more contemporary, even abstract stripes, including Albatrossi (albatross) and Meduusa (jelly fish) by Maija Isola and Koukero (curl) and Iso Laine (big wave) by Annika Rimala. Other hero prints for the season include lace-like Rentukka (kingcup) by Kaarina Kellomäki, Savanni (savanna) by Maija Isola.
Seasonal colors & prints
Marimekko continues to introduce more sustainable material alternatives each season. The responsibly sourced knitwear pieces take central role for this season’s sustainable products. All the wool used in the Pre-Spring 2023 collection is made of yarns, which are certified with RWS (Responsible Wool Standard). In addition, the collection introduces products that are made from more responsible materials, such as ECOVERO VISCOSE, which is made from viscose fibers derived from sustainable wood and pulp from certified and controlled sources. The manufacturing of ECOVERO branded viscose fibers generate up to 30 percent lower emissions and water impact compared to generic viscose.
For the first time, the UNIKKO (poppy) silk shirt staple is now made of more sustainable silky cupro. Cupro is a semi-synthetic plant-based bio-degradable fabric made from cotton linter and has the characteristics of silk fabric — cool, breathable, and it is durable, wear-resistant, and antistatic than silk.
The classic Marimekko jersey dresses are made of 100% certified organic cotton. Marimekko also continues to experiment with new natural dyes. For this season, the natural shade of willow provides a beautiful light shade of beige to the garments. The season’s bags and accessories also include more sustainable material choices. The newly launched pillow bags are now made from 100 percent recycled polyester – this includes the main material, lining, and padding.
In additional to the physical stores, the collection is also available at the NEW Marimekko Hong Kong online store: http://www.marimekko.hk
#MARIMEKKO #MarimekkoHongKong #MarimekkoSS2023 #MarimekkoHK #Fashion #Style #SS2023
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