【#吹咩情人節2023】【#咩Fashion】【#MCM】
展現愛意：MCM 首度為情人節推出升級再造膠囊系列
呈現時尚浪漫的輪廓
德國奢侈時尚品牌 MCM 首度推出情人節升級再造系列，將「心意放在手袋上」，讓2023 年的春夏天瀰漫愛意。由塗鴉美學到別具風格的俏皮印花，「來自 MCM 的愛」成為今個季度的浪漫絮語。
今個膠囊系列將愛與設計融為一體，讓材料與情感彼此滲透，在品牌標誌性的Monogram上添加手繪圖案——輕鬆愉快的心形 MCM 字樣，詮釋品牌標誌的愛。系列希望表達愛是跨越形式的航行，無論是朋友之間的緣份、摯友之間的情誼、與陌生人微弱的連繫、浪漫的火花，甚至是出於愛的犧牲，都呈現著從過去到未來，從新到舊突破時間界限的旅程。
膠囊系列精選品牌傳統系列中的人氣單品，透過升級再造概念，其中Aren月牙包和 Boston 托特包成為今個情人節的焦點款式；而換上淡粉紅設計的Stark 背包和München 托特包備有中號至超迷你尺寸，完整整個升級回收膠囊系列。
今回情人節升級回收企劃是MCM一連串限量版系列，捕捉品牌創造力和藝術 DNA的精髓。企劃從品牌庫存中精心挑選不同款式，透過重新設計手繪圖形和圖案展現單品的可能性，並開啟新的產品循環，以減少品牌對環境的影響。系列現已於全球指定門店及和網上發售——如欲了解更多，請登上 www.mcmworldwide.com。
#MCMWORLDWIDE @MCMWORLDWIDE #MCM
SHOW SOME LOVE: MCM INTRODUCES FIRST TIME UPCYCLING CAPSULE FOR
VALENTINE’S DAY
– Luxury fashion favorite goes graphic
Love is in the air for Spring / Summer 2023, as German luxury fashion house MCM
‘wears its heart on its bag’, introducing a Valentine’s Day upcycled assortment for the first time. From graffiti-inspired aesthetics to playful prints with an attitude, ‘Love from MCM’ becomes the mantra of the season.
Fusing sentiment with design and material with emotion, the hand-painted graphics depict light-hearted heart-shaped MCM lettering painted over the facade of its iconic monogram, presenting lovestruck interpretation of the logo. The capsule reminds consumers that love is a voyage which flows across several forms – whether it’s the affinity for a friend, the bond between besties, compassion for strangers, a romantic spark or even a labor of love, and presents journeys from past to future as well as new to old and back to new again.
The capsule conceptualizes this paradigm through the process of upcycling, featuring an assortment of bestsellers from the brand’s heritage collection, highlighting Aren Crescent Hobo and Boston Bag as thesignature silhouettes of the Valentine’s Day season. Complementing the upcycling capsule is the Stark Backpack and München Tote in Blossom Pink ranging from medium to extra mini sizes.
The Valentine’s Day Upcycling Project is the next in a series of limited edition drops which capture the essence of the brand’s DNA of creativity and the arts. The Project introduces handpicked items from the brand’s excess inventory whose lifecycles are extended through an artisanal redesign process across hand-painted graphics and patterns, opening new product loops to reduce the brand’s environmental impact. The assortment is now available in store and online in select stores worldwide – for further information, please visit www.mcmworldwide.com.
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