【#吹咩情人节2023】【#咩Fashion】【#MCM】
展现爱意：MCM 首度为情人节推出升级再造胶囊系列
呈现时尚浪漫的轮廓
德国奢侈时尚品牌 MCM 首度推出情人节升级再造系列，将「心意放在手袋上」，让2023 年的春夏天弥漫爱意。由涂鸦美学到别具风格的俏皮印花，「来自 MCM 的爱」成为今个季度的浪漫絮语。
今个胶囊系列将爱与设计融为一体，让材料与情感彼此渗透，在品牌标志性的Monogram上添加手绘图案——轻松愉快的心形 MCM 字样，诠释品牌标志的爱。系列希望表达爱是跨越形式的航行，无论是朋友之间的缘份、挚友之间的情谊、与陌生人微弱的连系、浪漫的火花，甚至是出于爱的牺牲，都呈现著从过去到未来，从新到旧突破时间界限的旅程。
胶囊系列精选品牌传统系列中的人气单品，透过升级再造概念，其中Aren月牙包和 Boston 托特包成为今个情人节的焦点款式；而换上淡粉红设计的Stark 背包和München 托特包备有中号至超迷你尺寸，完整整个升级回收胶囊系列。
今回情人节升级回收企划是MCM一连串限量版系列，捕捉品牌创造力和艺术 DNA的精髓。企划从品牌库存中精心挑选不同款式，透过重新设计手绘图形和图案展现单品的可能性，并开启新的产品循环，以减少品牌对环境的影响。系列现已于全球指定门店及和网上发售——如欲了解更多，请登上 www.mcmworldwide.com。
#MCMWORLDWIDE @MCMWORLDWIDE #MCM
SHOW SOME LOVE: MCM INTRODUCES FIRST TIME UPCYCLING CAPSULE FOR
VALENTINE’S DAY
– Luxury fashion favorite goes graphic
Love is in the air for Spring / Summer 2023, as German luxury fashion house MCM
‘wears its heart on its bag’, introducing a Valentine’s Day upcycled assortment for the first time. From graffiti-inspired aesthetics to playful prints with an attitude, ‘Love from MCM’ becomes the mantra of the season.
Fusing sentiment with design and material with emotion, the hand-painted graphics depict light-hearted heart-shaped MCM lettering painted over the facade of its iconic monogram, presenting lovestruck interpretation of the logo. The capsule reminds consumers that love is a voyage which flows across several forms – whether it’s the affinity for a friend, the bond between besties, compassion for strangers, a romantic spark or even a labor of love, and presents journeys from past to future as well as new to old and back to new again.
The capsule conceptualizes this paradigm through the process of upcycling, featuring an assortment of bestsellers from the brand’s heritage collection, highlighting Aren Crescent Hobo and Boston Bag as thesignature silhouettes of the Valentine’s Day season. Complementing the upcycling capsule is the Stark Backpack and München Tote in Blossom Pink ranging from medium to extra mini sizes.
The Valentine’s Day Upcycling Project is the next in a series of limited edition drops which capture the essence of the brand’s DNA of creativity and the arts. The Project introduces handpicked items from the brand’s excess inventory whose lifecycles are extended through an artisanal redesign process across hand-painted graphics and patterns, opening new product loops to reduce the brand’s environmental impact. The assortment is now available in store and online in select stores worldwide – for further information, please visit www.mcmworldwide.com.
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