MCM 與 SONY MUSIC 旗下 FILTR 平台合作展開 SS23 宣傳企劃
由 TATE MCRAE 演出
Video
德國奢侈時尚品牌 MCM宣佈與SONY MUSIC旗下的FILTR音樂平台合作，透過創作「A FILTR Take」以開展其2023年春夏系列宣傳活動。今回跟SONY MUSIC聯手合作企劃重新確定MCM長久以來與音樂有著深厚而緊密的關係—追溯至1976 年，MCM在正值富革命性的Disco與搖滾樂時代橫空誕生。
MCM 2023年春夏系列繼續探索虛擬世界，三個膠囊系列分別為：Meta Safari、Cyberpunk 和 Meta Ocean，以Cyberpunk的美學來重新詮釋自然世界。
今回MCM並沒有採用傳統方式來製作時尚廣告，而是邀請創意藝術家三金白歌手Tate McRae合作。 這位身兼〈You Broke Me First〉曲詞創作歌手是重塑當下音樂行業面貌的新生代音樂人之一。
MCM與Tate McRae的合作，不僅融合創意概念、歌曲詮釋，還加入不同元素——充滿活力、不斷變化的演繹更進一步將故事描述得栩栩如生，帶來兩集長度完整的演出作品。
「能與MCM合作實在是榮幸。將整個廣告拍攝成電影對我來說是一個夢想，今次更是與我喜愛多年的品牌合作，同時又可以突出最原始、真實的自我，絕對是一次鼓舞人心的經歷。」Tate McRae表示。
第1集現已發佈， Tate McRae穿上百褶裙、嵌花針織上衣，配襯Mode Travia皮革月牙包以及Mode Travia 刷毛小牛皮樂福鞋，並演繹其登上排行榜熱門的單曲〈she’s all i wanna be〉。
第2集則於2月16日發佈，McRae將以最新丹寧緹花系列現身，包括Aren 復古丹寧緹花 Hobo 月牙包、München 托特包及經典帽，並演出她的最新單曲〈uh oh〉。
立即前往MCM 門店及mcmworldwide.com探索MCM 2023春夏系列及宣傳企劃。
#MCMWORLDWIDE
WWW.MCMWORLDWIDE.COM
#MCMHK #MCM #SONYMUSIC #FILTR #TATEMCRAE #SS23 #Fashion #AFILTRTake #MetaSafari #Cyberpunk #MetaOcean #YouBrokeMeFirst #shesalliwannabe #uhoh
MCM LAUNCHES SS23 CAMPAIGN IN PARTNERSHIP WITH SONY MUSIC’S FILTR PLATFORM
featuring TATE MCRAE
German luxury fashion house MCM partners with Sony Music Entertainment’s FILTR music platform to create “A FILTR Take” to launch its Spring-Summer 2023 campaign. The partnership initiated together with Sony Music Partnerships reaffirms MCM’s strong association with its heritage roots which are steeped in music, tracing back to MCM’s 1976 inception during the revolutionary discotheque and rock & roll era.
Instead of taking a more conventional approach towards creating a fashion campaign, MCM searched for an artist who could be a true creative partner, enter 3x Platinum Tate McRae. The “You Broke Me First” singer and songwriter is part of a new generational group of musicians who are reshaping what it looks like to be in the music business today.
Together, MCM and Tate McRae collaborated on creative concept, interpretation of song and other elements—ultimately culminating with two full-length performances contained in two episodes, accompanied with dynamic assets to further bring the storytelling to life.
樂福鞋 HK$5,200
HK$3,500
“It was such an honor to work with MCM. Not only was shooting the whole campaign on film a dream for
me– working with a brand I’ve loved for years while highlighting only my raw and authentic self was such
an inspiring experience,” said Tate McRae.
HK$10,800
HK$7,800
Episode 1 was earlier launched with Tate McRae performing her chart climbing hit “she’s all i wanna be”and featured McRae wearing the Plisse Skirt and Intarsia Knit Top, Mode Travia Leather Hobo and Mode Travia Loafers in Brushed Calf Leather.
Episode 2 launches on February 16th with McRae performing her latest single “uh oh” and features a new MCM Monogram Denim Jacquard range including Aren Hobo, München Tote and Classic Cap in Vintage Denim Jacquard.
Discover MCM’s SS23 campaign and collection now at MCM stores and mcmworldwide.com.
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