【#咩Fashion】【#咩Living】【#Marimekko】
讓視覺與心情瞬間變好的春夏家品系列
Marimekko以樂觀未來主義傳遞Better Living理念
Marimekko 2023春夏家品系列透過Optimistic Futurism （樂觀未來主義）視角，傳遞Better Living 理念 — 和諧、活力、歡樂的生活。為了通往更可持續發展的未來，今季還提供更多environmentally friendly的材質選擇，而且運用全新天然染料成分製作，以及為主打sustainable home concept 的 Marimade 系列推出了新一季的產品。
今季家品系列活用多元化的形狀和正負空間對比，產生迷人視覺效果，並把大自然自身的色調如沙色、焦紅色和天藍色，與薄荷綠和亮黃色等人造色調混合，營造出一種樂觀和對未來夏日嚮往的整體美感。
本季印花對 Marimekko 的一些經典作品加入了未來主義的概念。清新的配色和簡化的印花為本季帶來新鮮而又熟悉的氣息。本季的新印花設計包括 Maija Louekari 的 Hyräly（嗡嗡聲）和 Jenni Tuominen 的 Pyykki（洗衣），它們都展現了手繪美學。該系列還包括設計師 Antti Kekki 的全新抽像印花。
其中廚具用品將推出全新的經典款式，是營造輕鬆愜意餐桌氛圍的必備之選。 Oiva 系列亦推出全新棕色系單品，與前幾季的白色基礎款瓷器餐具搭配使用，更凸顯精美雅緻。還有專為茗茶愛好者設計了全新單品——印有設計師 Maija Isola於1964年創作的Seireeni（海妖）圖案的棕色系 Oiva 茶壺及茶杯。
於去年秋冬嶄新發佈的 Marimade 系列不懈探索有助於可持續、重複使用、循環利用的產品，所有單品均以循環再用、升級再造以及Bio-based原料製造，2023春夏季亦加入了全新的餐具和tote bag。紡織家品亦不乏使用了可持續材料，包括由未經漂白的棉麻混紡 (unbleached cotton linen) 製成的 Seireeni（海妖）咕𠱸套，絎縫床罩則採用未經漂白的純棉面料及再生聚酯纖維填充材料 (recycled polyester filling) 製成，將環保更進一步融入日常生活之中。
於去年秋冬嶄新發佈的 Marimade 系列不懈探索有助於可持續、重複使用、循環利用的產品，所有單品均以循環再用、升級再造以及Bio-based原料製造，2023春夏季亦加入了全新的餐具和tote bag。紡織家品亦不乏使用了可持續材料，包括由未經漂白的棉麻混紡 (unbleached cotton linen) 製成的 Seireeni（海妖）咕𠱸套，絎縫床罩則採用未經漂白的純棉面料及再生聚酯纖維填充材料 (recycled polyester filling) 製成，將環保更進一步融入日常生活之中。
In additional to the physical stores, the collection is also available at the NEW Marimekko Hong Kong online store: http://www.marimekko.hk
#MarimekkoHK #SS2023 #MarimekkoHongKong #MARIMEKKO #living #Design
Marimekko Spring/Summer 2023 home collection
For Spring/Summer 2023, Finnish design house Marimekko sets a completely new mood. The collection interprets better living through the lens of optimistic futurism, which is seen in the simplified and mono-material aesthetics of the season. The new collection plays with dynamics between different shapes and the dialogue between positive and negative space. The materials in the collection celebrate the organic qualities of each material. The color scheme for the beginning of the season presents a fresh and optimistic mood, whereas the last drop is an ultimatum of better summer living.
The season’s colors play with the dialogue between nature’s own shades and industrially manufactured colors. Hues of sand, burnt red and sky blue are mixed with artificial tones of spearmint green and joyful yellow, creating an overall aesthetic of optimism and yearning of those summer days ahead.
This season’s prints offer futuristic interpretations of some Marimekko classics. Fresh colorways and simplified prints bring a breath of something new, yet familiar at the same time into the season. The prints come in monochromatic shades and simplified aesthetics. Minimal icons, such as Tiiliskivi (brick) by Armi Ratia, Seireeni (siren) and Unikko (poppy) by Maija Isola are widely present across the collection. New print designs of the season include Hyräly (humming) by Maija Louekari and Pyykki (laundry) by Jenni Tuominen, which both showcase a hand-painted aesthetic. The collection also includes new abstract prints by designer Antti Kekki.
The Spring/Summer 2023 kitchen selection presents new essential items designed for casual, family style dining. The Oiva tableware assortment comes in a new brown base, which combines beautifully with white base ceramics from previous seasons. The collection also introduces new additions for tea lovers – brown base Oiva tea mugs and teapot in Seireeni (siren) print by Maija Isola from 1964.
The new Marimade series released last year seeks to explore new sustainable means and ways to reuse, recycle and reduce materials. The product assortment of Marimade is made mainly from existing recycled and upcycled materials and bio-based materials. This year also added several new tableware and tote bags. More sustainable jewels of the home textiles include new crewel embroidered Seireeni (siren) cushion cover, which is made from unbleached cotton-linen blend and the quilted Seireeni (siren) bedspread made from unbleached cotton and recycled polyester filling.
In additional to the physical stores, the collection is also available at the NEW Marimekko Hong Kong online store: http://www.marimekko.hk
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