MCM 与 SONY MUSIC 旗下 FILTR 平台合作展开 SS23 宣传企划
由 TATE MCRAE 演出
Video
德国奢侈时尚品牌 MCM宣布与SONY MUSIC旗下的FILTR音乐平台合作，透过创作「A FILTR Take」以开展其2023年春夏系列宣传活动。今回跟SONY MUSIC联手合作企划重新确定MCM长久以来与音乐有着深厚而紧密的关系—追溯至1976 年，MCM在正值富革命性的Disco与摇滚乐时代横空诞生。
MCM 2023年春夏系列继续探索虚拟世界，三个胶囊系列分别为：Meta Safari、Cyberpunk 和 Meta Ocean，以Cyberpunk的美学来重新诠释自然世界。
今回MCM并没有采用传统方式来制作时尚广告，而是邀请创意艺术家三金白歌手Tate McRae合作。 这位身兼〈You Broke Me First〉曲词创作歌手是重塑当下音乐行业面貌的新生代音乐人之一。
MCM与Tate McRae的合作，不仅融合创意概念、歌曲诠释，还加入不同元素——充满活力、不断变化的演绎更进一步将故事描述得栩栩如生，带来两集长度完整的演出作品。
「能与MCM合作实在是荣幸。将整个广告拍摄成电影对我来说是一个梦想，今次更是与我喜爱多年的品牌合作，同时又可以突出最原始、真实的自我，绝对是一次鼓舞人心的经历。」Tate McRae表示。
第1集现已发布， Tate McRae穿上百褶裙、嵌花针织上衣，配衬Mode Travia皮革月牙包以及Mode Travia 刷毛小牛皮乐福鞋，并演绎其登上排行榜热门的单曲〈she’s all i wanna be〉。
第2集则于2月16日发布，McRae将以最新丹宁缇花系列现身，包括Aren 复古丹宁缇花 Hobo 月牙包、München 托特包及经典帽，并演出她的最新单曲〈uh oh〉。
立即前往MCM 门店及mcmworldwide.com探索MCM 2023春夏系列及宣传企划。
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WWW.MCMWORLDWIDE.COM
#MCMHK #MCM #SONYMUSIC #FILTR #TATEMCRAE #SS23 #Fashion #AFILTRTake #MetaSafari #Cyberpunk #MetaOcean #YouBrokeMeFirst #shesalliwannabe #uhoh
MCM LAUNCHES SS23 CAMPAIGN IN PARTNERSHIP WITH SONY MUSIC’S FILTR PLATFORM
featuring TATE MCRAE
German luxury fashion house MCM partners with Sony Music Entertainment’s FILTR music platform to create “A FILTR Take” to launch its Spring-Summer 2023 campaign. The partnership initiated together with Sony Music Partnerships reaffirms MCM’s strong association with its heritage roots which are steeped in music, tracing back to MCM’s 1976 inception during the revolutionary discotheque and rock & roll era.
Instead of taking a more conventional approach towards creating a fashion campaign, MCM searched for an artist who could be a true creative partner, enter 3x Platinum Tate McRae. The “You Broke Me First” singer and songwriter is part of a new generational group of musicians who are reshaping what it looks like to be in the music business today.
Together, MCM and Tate McRae collaborated on creative concept, interpretation of song and other elements—ultimately culminating with two full-length performances contained in two episodes, accompanied with dynamic assets to further bring the storytelling to life.
乐福鞋 HK$5,200
HK$3,500
“It was such an honor to work with MCM. Not only was shooting the whole campaign on film a dream for
me– working with a brand I’ve loved for years while highlighting only my raw and authentic self was such
an inspiring experience,” said Tate McRae.
HK$10,800
HK$7,800
Episode 1 was earlier launched with Tate McRae performing her chart climbing hit “she’s all i wanna be”and featured McRae wearing the Plisse Skirt and Intarsia Knit Top, Mode Travia Leather Hobo and Mode Travia Loafers in Brushed Calf Leather.
Episode 2 launches on February 16th with McRae performing her latest single “uh oh” and features a new MCM Monogram Denim Jacquard range including Aren Hobo, München Tote and Classic Cap in Vintage Denim Jacquard.
Discover MCM’s SS23 campaign and collection now at MCM stores and mcmworldwide.com.
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