Tiffany Lock 系列隆重登陆香港
Tiffany & Co. 品牌大使 ROSÉ 担纲演出全新广告企划
演绎极简而型格造型 Tiffany Lock 系列戒指、耳环及吊坠同步登场
#TiffanyHK#TiffanyLockTiffany & Co.
Tiffany & Co. 宣布 Tiffany Lock 系列全球发售，并隆重登陆香港。全新Tiffany Lock 广告企划由品牌大使 ROSÉ 担纲演出。ROSÉ 戴上绽放璀璨光彩的钻石 Lock 手镯，彰显各款设计均极为百搭，各具鲜明格调。ROSÉ 于企划中自然流露出现代女性独特的能量并与Tiffany Lock 的设计理念不谋而合。ROSÉ 与共同出演全新 Lock 广告企划的男主角完美捕捉Tiffany 首个中性珠宝系列的共融精神。
全新 Tiffany Lock 系列戒指、耳环及吊坠亦将同步登场，拓展 2022 年 9 月于美国率先发售的Lock 手镯。Lock 系列展现耳目一新的设计及工艺，既向品牌的辉煌传统致敬，亦于手镯采用创新设计，以优雅的旋转锁扣开合设计巧妙呼应经典的挂锁功能。
Tiffany Lock 系列于 2023 年 1 月 起于全球 Tiffany & Co. 专门店发售。
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Tiffany & Co. Celebrates the Debut of the Tiffany Lock Collection in Hong Kong with a New Campaign Starring Brand Ambassador ROSÉ
Bedazzled the Tiffany Lock Ring, Earrings and Pendant
Tiffany & Co. announces the global launch of the Tiffany Lock collection and its debut in Hong Kong. The new Tiffany Lock campaign features K-pop superstar ROSÉ from girl group BLACKPINK. ROSÉ is styled in sparkling diamond Lock bangles and highlight the versatility of the designs and powerful style statement each design makes. ROSÉ has continued to embody the modern Tiffany & Co. woman and bring an energy that is aligned with the ethos of Tiffany Lock. ROSÉ, together with the male talent featured in the new Lock campaign, capture the inclusive spirit of Tiffany’s first all-gender jewelry collection.
Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year. Signaling a new expression of design and craftsmanship, the Lock collection pays homage to the jeweler’s illustrious heritage while introducing the latest innovation to the bangle: an elegant swiveling mechanism that allows the designs to open and close.
Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com starting from January 2023.
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