Tiffany Lock 系列隆重登陸香港
Tiffany & Co. 品牌大使 ROSÉ 擔綱演出全新廣告企劃
演繹極簡而型格造型 Tiffany Lock 系列戒指、耳環及吊墜同步登場
#TiffanyHK#TiffanyLockTiffany & Co.
Tiffany & Co. 宣佈 Tiffany Lock 系列全球發售，並隆重登陸香港。全新Tiffany Lock 廣告企劃由品牌大使 ROSÉ 擔綱演出。ROSÉ 戴上綻放璀璨光彩的鑽石 Lock 手鐲，彰顯各款設計均極為百搭，各具鮮明格調。ROSÉ 於企劃中自然流露出現代女性獨特的能量並與Tiffany Lock 的設計理念不謀而合。ROSÉ 與共同出演全新 Lock 廣告企劃的男主角完美捕捉Tiffany 首個中性珠寶系列的共融精神。
全新 Tiffany Lock 系列戒指、耳環及吊墜亦將同步登場，拓展 2022 年 9 月於美國率先發售的Lock 手鐲。Lock 系列展現耳目一新的設計及工藝，既向品牌的輝煌傳統致敬，亦於手鐲採用創新設計，以優雅的旋轉鎖扣開合設計巧妙呼應經典的掛鎖功能。
Tiffany Lock 系列於 2023 年 1 月 起於全球 Tiffany & Co. 專門店發售。
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Tiffany & Co. Celebrates the Debut of the Tiffany Lock Collection in Hong Kong with a New Campaign Starring Brand Ambassador ROSÉ
Bedazzled the Tiffany Lock Ring, Earrings and Pendant
Tiffany & Co. announces the global launch of the Tiffany Lock collection and its debut in Hong Kong. The new Tiffany Lock campaign features K-pop superstar ROSÉ from girl group BLACKPINK. ROSÉ is styled in sparkling diamond Lock bangles and highlight the versatility of the designs and powerful style statement each design makes. ROSÉ has continued to embody the modern Tiffany & Co. woman and bring an energy that is aligned with the ethos of Tiffany Lock. ROSÉ, together with the male talent featured in the new Lock campaign, capture the inclusive spirit of Tiffany’s first all-gender jewelry collection.
Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year. Signaling a new expression of design and craftsmanship, the Lock collection pays homage to the jeweler’s illustrious heritage while introducing the latest innovation to the bangle: an elegant swiveling mechanism that allows the designs to open and close.
Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com starting from January 2023.
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