Montblanc Launches The Library Spirit in Ocean Centre
Montblanc開設The Library Spirit 期間限定店
The Library Spirit is one that explores the inspiration of the library as a source of knowledge, creativity, wonder and excitement. With every page of a book turned, readers are transported into a world of enchantment and discovery. This is a world that Montblanc has helped to shape as creators of tools that capture thoughts and emotions on paper – bringing the Maison full-circle back to its roots.
The Library Spirit是指透過探索 #圖書館 這啟蒙之地，找尋知識、創意、奇蹟與刺激的靈感泉源。隨著翻開每一頁書，讀者被帶到另一個新奇的世界。這也是一個Montblanc有份成就的世界，因為其所創製的書寫工具將思想與情感呈現於紙張之上。藉著頌揚The Library Spirit，Montblanc回歸植根文化的本源。
And to celebrate this spirit, Montblanc’s Ocean Centre store was transformed into a library of sorts, ripped directly from a page of a book with its black and white colour tone, mixed with a dash of green that helped to bring out the palette and flavour of literary classics. Featuring shelves, books, guests navigated the space by traversing the different zones.
為頌讚The Library Spirit，Montblanc將位於尖沙咀海洋中心的專門店轉化成為一間英式圖書館 – 靈感來自書本印刷的黑白色調，摻合了少許綠色，彌漫著淡淡的古典文學氛圍。品牌更將不同的文學經典金句貫穿不同區域，令賓客穿梭其間，發掘不同的驚喜。
For example, The Library area served as the backdrop to the display of Montblanc’s now-renowned leather goods, putting an exclamation mark on their reputation as an all-categories brand.
The Library Spirit推廣活動中的主要作品亦在圖書館內展出，供賓客探索，當中包括以書寫藝術為靈感、外側附有筆套的 Soft 系列迷你包，以及專為當今忙碌的探險者打造的 Soft系列背嚢與 Soft 系列24/7收納袋。
And if audio books are more your preference, the headphone display and experience has been set-up right beside The Den, the area where Montblanc’s famed writing instruments can be found. Guests are invited to find one that complements their own writing style, and they can test them out with handwritten postcards to loved ones they can send by way of a door with a mail slot that has been fitted adjacent to the writing corner. There was also a chimney installed to bring out a cozy feeling that reminisces a small corner in your local bookstore, where you might find yourself cuddled up with a steaming drink in one hand along with your favourite book in the other.
喜歡有聲書的你則可以利用另一旁的Montblanc MB01耳筒機試聽，而在牆邊的煙囪佈置帶來一種舒適的感覺，讓你仿如置身於熟識的英式圖書館的一個小角落，你還可以找到讚頌著名經典文學冒險的 Meisterstück 系列 Around The World in 80 Days 書寫工具，以及帶有優雅的阿爾卑斯山冰晶圖案灰色錶盤、以經典元素設計的Montblanc 1858 Iced Sea 腕錶。賓客更可以即時執筆為摯愛寫明信片，然後放進會場的郵箱。
Indeed, guests are invited to partake in a personalized tea tasting in the Tea Room at the back of the boutique. As guests journey through the different zones, they will unveil a different literary quote – 4 in total. At the end of this journey, they can choose their favourite, which represents a different tea. Ultimately, they can mix and match different ingredients to personalize their own tea to take away with them.
The Library Spirit continues to touch each and every generation as it is conveyed through time and through words, thoughts put on paper, forever immortalizing them. It is a journey of immersive discovery that will never end, and will forever drive human thought, imagination, hopes and aspirations.
The Library Spirit一直啟迪著每一個、每一代人，因為這些書本、文字經得起時間的洗禮，成為不朽經典。這是一場永無止境的探索旅程，並將不斷激發人類的思想、想像力、希望與抱負。
Montblanc Library Spirit In-Store Popup event
Date: June 5 – 11, 2023 (Monday to Sunday)
Time: 11:00am – 7:00pm
Venue: Montblanc Boutique
Shop 105, Ocean Centre, Tsim Sha Tsui, Kowloon
Registration website: https://montblanchk-event.com
Montblanc Library Spirit期間限定店活動
Photograpger: Alan Leung ( www.alanleung2.com )
#MontblancHK #MontblancLibrarySpirit #InspireWriting
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